1. Choose the correct answer :

The product was ___ to meet the needs of environmentally conscious consumers.

marketed

tailored

positioned

announced

2. Choisissez la traduction correcte de "brand awareness" :

réputation de marque

reconnaissance de marque

fidélité à la marque

notoriété de marque

3. Complétez la phrase avec la préposition correcte :

We focused our campaign ___ mobile-first experiences.

on

at

in

for

4. Choisissez la reformulation équivalente :

“We launched a campaign to boost customer engagement.”

We created ads to attract more traffic.

We activated a strategy to improve user retention.

We introduced a campaign to increase client interaction.

We hired influencers to improve sales.

5. Quel mot complète correctement l’expression ?

Key Performance ___

Indicators

Objectives

Channels

Managers

6. Choose the correct answer

If we ___ the campaign earlier, we could have tested more channels.

run

had run

have run

ran

7. Choisissez le mot le plus précis pour ce contexte :

Marketers use customer personas to better understand consumer ___.

psychology

segmentation

behavior

feedback

8. Quel mot est l’intrus ? (trouver l’intrus lexical)

segmentation

targeting

storytelling

positioning

9. Complétez cette phrase avec une collocation correcte :

The new pricing strategy helped us ___ market share.

win

grow

gain

collect

10. Choisissez le mot le plus précis pour traduire “call to action” :

message publicitaire

déclencheur

incitation à l’action

bouton d’achat

11. Quelle phrase contient une erreur grammaticale ?

We are launching a new loyalty program next month.

The KPIs has been reviewed by the marketing director.

Our sales grew by 20% compared to last year.

They’re testing a new social media strategy.

12. Choose the correct answer

Retargeting is used to ___ visitors who didn’t convert the first time.

remind

capture

re-engage

duplicate

13. Choisissez la traduction la plus appropriée de “customer journey” :

parcours client

visite d’utilisateur

fidélisation

comportement d’achat

14. Choisissez l’option qui complète le mieux cette phrase :

Our brand positioning needs to be more ___.

emotive

emotionally

emotion

emotional

15. What strategy did GreenVibe use to promote its product?

GreenVibe, a sustainable fashion brand, launched a new campaign to promote its eco-friendly sneakers. Instead of traditional advertising, the company partnered with micro-influencers who shared their own stories wearing the shoes on social media. The brand also invited users to participate in a challenge: for every photo posted with a dedicated hashtag, GreenVibe pledged to plant a tree. The campaign went viral within days, resulting in a 40% increase in website traffic and a noticeable uptick in newsletter subscriptions. Despite the high engagement, only a small percentage of visitors converted into paying customers. The marketing team is now analyzing the user journey to identify where most potential buyers drop off, and is planning a series of email follow-ups to improve conversion rates.

TV commercials and print ads

Paid search and retargeting

Influencer marketing and user participation

Referral program and coupon codes

16. What was the main weakness of the campaign, according to the text?

GreenVibe, a sustainable fashion brand, launched a new campaign to promote its eco-friendly sneakers. Instead of traditional advertising, the company partnered with micro-influencers who shared their own stories wearing the shoes on social media. The brand also invited users to participate in a challenge: for every photo posted with a dedicated hashtag, GreenVibe pledged to plant a tree. The campaign went viral within days, resulting in a 40% increase in website traffic and a noticeable uptick in newsletter subscriptions. Despite the high engagement, only a small percentage of visitors converted into paying customers. The marketing team is now analyzing the user journey to identify where most potential buyers drop off, and is planning a series of email follow-ups to improve conversion rates.

Low brand awareness

Too much focus on sustainability

Poor website performance

Low conversion from visitors to buyers

17. What can be inferred about the team’s next steps?

GreenVibe, a sustainable fashion brand, launched a new campaign to promote its eco-friendly sneakers. Instead of traditional advertising, the company partnered with micro-influencers who shared their own stories wearing the shoes on social media. The brand also invited users to participate in a challenge: for every photo posted with a dedicated hashtag, GreenVibe pledged to plant a tree. The campaign went viral within days, resulting in a 40% increase in website traffic and a noticeable uptick in newsletter subscriptions. Despite the high engagement, only a small percentage of visitors converted into paying customers. The marketing team is now analyzing the user journey to identify where most potential buyers drop off, and is planning a series of email follow-ups to improve conversion rates.

They will increase influencer budgets

They will reduce newsletter frequency

They will analyze the funnel and use email nurturing

They will redesign the homepage

18. What issue was identified in the paid media campaigns?

Listen to the audio, and answer the question

Budget overrun on Google Ads

Poor ROI from ads for a specific age group

Low reach on Facebook among younger users

High bounce rate on the blog

19. Which marketing channel showed positive performance this week?

Listen to the audio, and answer the question

Print advertising

YouTube remarketing

Blog and organic traffic

Direct email campaigns

20. What is the next action mentioned regarding landing pages?

Listen to the audio, and answer the question

A design overhaul for desktop

Adding new testimonials

Testing two variations for mobile conversion

Redirecting traffic to the homepage

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